Transforming the paper industry – protecting our forests.

Use Forest-Friendly Paper

Clearcut outside of Eugene, Oregon. Image © Calibas, Wikimedia user


By connecting the dots between the products we interact with every day – from copy paper to catalogs to junk mail – and their forest sources of origin, ForestEthics’ paper campaign has changed the way paper is made and used in the United States. We are very proud of this considering that the US is the biggest paper consumer per capita in the world and that nearly half of all commercial logging occurs to feed our appetite for paper.

Latest News

Good times in Music City, but they'll be better once Verizon stops destroying our forests—and then maybe I really could just be a Smartphone and not a Clearcut Smartphone.

The Victoria's Secret catalogs are known for stirring up many thoughts, but forest preservation usually isn't the first one that comes to mind.
After enduring protests by an environmental group over the past two years, Victoria's Secret will stop using catalog paper made with pulp from a Canadian for
Our ad praising Staples for taking steps to minimize forest destruction

Staples Inc., under pressure from environmental activists, said it aims to more than triple the amount of recycled material in the paper products it sells -- a move that could pressure rival retailers to follow suit

more news »

Learn more about Paper

The Issue

With a little encouragement from ForestEthics direct mailers, from catalogs to credit cards, continue to shift towards sustainability read more...

The Facts

Paper production is the third most energy-intensive of all manufacturing industries...and more statistics about paper consumption! read more...

The Solutions

Making informed paper purchasing decisions read more...