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The Tar Sands and ForestEthics get major attention in the media

ForestEthics has a long history of gaining major media attention with edgy ads, and we've struck again. This time, we shed light on the dirtiest oil on Earth, Canada's Tar Sands:

  • We teamed up with the Mikisew Cree and Athabasca Chipewyan First Nations to place a full-page ad in USA Today, depicting Canadian Tar Sands oil oozing over the continental United States.
  • Also, we ran "Personals" ads directed at Obama during his recent visit to Canada.
Both of these efforts secured many earned media hits.

On Canada's three national TV networks:

In print and online:

Reuters
Vancouver Sun
Globe and Mail
Edmonton Journal
Common Dreams
CBC
Nanaimo Daily News
Yahoo Canada
Globe and Mail (Alberta Watch)
The Star.com
The Epoch Times
Mother Jones
Grist
Wall Street Journal Blog, 2/17/09
CanWest News Service

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