SFI's 'green' claims are misleading consumers
The market for green products has experienced exponential growth over the past decade. Industry has responded to this growing environmentally-conscious market by creating all sorts of ‘green’ products, many of which are not ‘green’ at all. Eco-labels with no credibility or standards are a cynical effort to make a buck by misleading consumers who want to do the right thing, and ForestEthics won’t stand for it. That’s why we’re campaigning to stop the biggest phony ecolabel – the SFI - in its tracks.
The SFI is one of the worst self-endorsing greenwash eco-label schemes. SFI ‘certification’ is the industry endorsing its own products. Here’s why:
Harmful practices allowed by the SFI and/or used by SFI approved companies include: