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Media

Recent Background
New Climate for Conservation Report media backgrounder
January 27th, 2010
Supporting Resources for "A New Climate for Conservation Report"

Recent News and Updates
The Tyee -- A five-part series on the future of "green" wood
March 15th, 2010
Read this excellent five-part series on the tension between credible and phony forest certification schemes.
ForestEthics exposes SFI Greenwash at Greenbuild 2009
November 13th, 2009
At world's largest green building conference, we called Sustainabie Forestry (SFI) on its greenwash.
New York Times -- Environmental Groups Spar Over Certifications of Wood and Paper Products
by Mireya Navarro
September 11th, 2009
We're taking major greenwashers to court, NY Times reports...
SF Bay Guardian – Sierra timber practices aren't front-page news anymore — but the brutal devastation of clear-cutting continues apace
by CECILE LEPAGE
September 9th, 2009
Redding Record Searchlight -- SPI criticized for herbicide use
by Dylan Darling
January 10th, 2009
Critics of the state's largest private landowner say it's spraying too much herbicide on its cleared timberland.

More News and Updates >>
Recent Press Releases
FORTUNE 500 COMPANIES WARNED OF GREENWASH RISK
by William Craven: 415.407.3426
March 9th, 2010
Notice Advises of Deceptive Claims by “Sustainable Forestry Initiative”
Phony Forest Protection Program Exposed at World’s Largest Green Building Conference
November 12th, 2009
USA Today ad, floating banner escalate campaign begun with FTC and IRS complaints
Phony Forest Protection Scheme Tied to Massive Landslides
October 23rd, 2009
Greenwashing by the Sustainable Forestry Initiative (SFI) led to devastating landslides, according to a Sierra Club complaint filed against Weyerhaeuser and made public today.
PHONY ‘GREEN’ CERTIFICATION LABEL MISLEADS CONSUMERS, CHEATS TAXPAYERS
September 11th, 2009
ForestEthics reports Sustainable Forestry Initiative to FTC and IRS
RARE FOREST MAMMAL FACES “EXTRAORDINARY RENDITION” FROM HEALTHY HABITAT TO LAND OF STATE’S LARGEST FOREST DESTROYER
February 25th, 2009

More Press Releases >>
Recent Reports
Back to School Report Card: Sharpen Your Pencils and Save the Sierra [pdf]
August 21st, 2008
Check out the following report card to see which pencil companies fail to protect the Sierra, and which ones ace the test.

Recent Advertisements
Greenbuild ad in USA Today
November 12th, 2009
We placed this ad in USA Today targeting the greenwash of Sustainable Forestry Initiative (SFI) during the largest green building conference in the world: Greenbuild. Check it out >>

Recent Multimedia
California's Sierra slideshow
Against the Grain radio -- Interview with Josh Buswell-Charkow
January 26th, 2009
KPFA -- ForestEthics releases report on clearcutting in the Sierra
by Maggie Kaigler
April 10th, 2008
The report accuses Sierra Pacific Industries of planning to methodically chop down up to 1 million acres of trees in the next century.