3M Outed As Major Forest Destroyer at Sustainable Brands Conference

Monday Jun 2, 2014

PRESS CONTACT: Jim Ace, 510-290-2448, jimace@forestethics.org

San Diego, CA -  Throughout the next three days, corporate and environmental watchdog group ForestEthics will draw attention to 3M’s forest destruction with multiple high-visibility actions at the 2014 Sustainable Brands conference, held at the Paradise Point Island Resort on San Diego’s Vacation Isle. As the maker of more than 55,000 individual products, and unlike leading competitors, 3M has a weak procurement policy that does little to keep controversial fiber out of its supply chain. Through extensive research, (detailed in this recent report, 3M’s Links to Deforestation Around the World: A Detailed Assessment,) ForestEthics has linked 3M to destruction of the Boreal forest and critical forests in Brazil, as well as to a company that is destroying some of the last orangutan habitat in Indonesia.

“3M talks a good game on sustainability, but the truth is that 3M is a laggard when it comes to protecting forests,” said Jim Ace of ForestEthics. “3M gets it paper from endangered forests, ravaging one of our best natural defenses against climate change – the Boreal forest – to make disposable products, and threatening endangered caribou in the process. Consumers want to know where their products come from, and they want to know that what they’re purchasing isn’t killing off orangutans and other species. 3M cannot provide any of that piece of mind.”

Action Schedule
June 2nd: 2:30-5 pm: Pirate Radio broadcast and banner hang at entrance to Paradise Point Island Resort.   

June 3rd: 7:30-9 am: Pirate Radio broadcast and banner hang at entrance to Paradise Point Island Resort
10:30 am – 6 pm: Mission Bay flotilla and banner hang just offshore of resort (lasting all day)

June 4th: 7:30-9 am: Pirate Radio broadcast and banner hang at entrance to Paradise Point Island Resort
10:30 am – 6 pm: Mission Bay flotilla and banner hang just offshore of resort (lasting all day)

More information on the Sustainable Brands conference:
This 2,000-person conference is billed as a space where brand and sustainability professionals can share ideas and successes in sustainability. This year, 3M is sending six key staff, including 3M’s chief sustainability officer, to speak and attend workshops such as a “Sustainable Purchasing Workshop.” This workshop will be co-presented by Office Depot, a company that ForestEthics worked with to improve its environmental practices. A key element to an environmentally responsible forest policy is to exclude forest certification systems that lack credibility. To that end, Office Depot and 23 other leading brands have distanced themselves from the highly-controversial logging-industry governed and financed label called the SFI, or Sustainably Forestry Initiative. 3M continues to promote the SFI label, which undermines 3M’s environmental credibility with its customers and average consumers.

ForestEthics has worked with 100+ major US corporations to transform their forestry practices, including Victoria’s Secret, Sprint, and Walgreens.  3M has yet to respond to three+ years of attempts by ForestEthics to create credible sourcing practices that protect some of our most important forests, and the species that rely on them. For more on the campaign, please visit http://www.forestethics.org/3M

Monday, June 2, 2014 at 3:15 pm

3M protests in San Diego this week

3M protests in San Diego this week

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Learn more about Greenwash

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The Solutions

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