ForestEthics' 4th annual Naughty/Nice List: A scorecard on the catalog and direct mail industry
December 7th, 2009This holiday season, the catalog and direct mail industry is showing strong trends toward ‘greener’ forest and paper policies despite several laggards playing ‘grinch’ according to our 4th annual Naughty/Nice List: a scorecard on the catalog & direct mail industry.
Receiving holiday-themed scores of Naughty, Nice, or Checking Twice, 21 companies, including companies in the financial sector, were evaluated according to four criteria: whether or not Endangered Forests are cut to produce the company’s catalogs; whether the company uses Forest Stewardship Council (FSC)-certified paper; the amount of post-consumer recycled content in the company’s direct mailings; and the company’s efforts to reduce overall paper consumption.
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