A brighter shade of green: Green business in Ontario's Boreal Forest
Today’s customers demand that corporations go green—shareholders expect
it and brands need it. The new breed of CEOs sees the environmental
bottom line as relevant to their businesses—and they are increasingly
showing up on decision-makers’ doorsteps.
There are a number of commercial consumers—publishers, large retailers, home-building companies—whose purchases are at such a scale that their buying decisions can influence logging companies’ practices and government policies. An increasing number of these major forest products buyers are engaging as active solution-builders in the heated debate over forestry. Their voices as advocates follow a commitment to corporate social responsibility and a growing perception in the business community that ‘green’ is good for business.
In the last five years some 200 Canadian and U.S. companies have developed active environmental wood product purchasing policies. As a result, demand for Forest Stewardship Council (FSC) certified wood has skyrocketed. And while the conventional paper industry has been experiencing record lows in Canada, recycled and FSC-certified papers are showing growth trends.
Ontario can show that it is open for business with this growing green market by supporting good forest management as defined by the Forest Stewardship Council.
Find out more about ForestEthics' Market Solutions
Download ForestEthics' catalog industry report card [pdf]
Download ForestEthics' office supply industry report card [pdf]
